Welcome to the thirteenth issue of CEE News!
Today’s organizations sit at a tipping point. The answer to the question of why a company exists can no longer be simply “to make a profit.”
Consider these trends behind this tipping point:
- 50% of the American workforce will be made up of Millennials by the year 2020.
- 73% of Millennials believe businesses can have a positive social impact on the world, and they are optimistic about playing a role in that change.
- 90% of U.S. consumers say they would switch brands to one associated with a cause, given comparable price and quality.
- 20% of shareholder-sponsored proposals of U.S. public companies focus on environmental and social concerns.
And many companies are responding to these trends in a big way. Some focus on social and environmental impact. They’re joining the Conscious Capitalism movement inspired by leaders like CEOs James Mackey of Whole Foods and Kip Tindell of The Container Store.
In this month’s Business in Focus, read about Tindell’s 1=3 rule and why he pays his retail sales employees nearly double the industry average.
Companies like The Container Store show why doing well and doing good are not mutually exclusive.