10×100 Campaign – Crisis Text Line

A closer look at 10 nonprofits we are supporting this year who are making a huge impact. **Trigger warning: this content contains references to themes of mental health issues, including suicide, which some individuals may find distressing.**

We’ve been marking our 10-year anniversary with something that we’re calling a 10×100 Campaign. We wanted to give something back to the world that has given so much to us, so we’ve decided to donate $100, each, to 10 nonprofits throughout the year. This month, we’re giving $100 to Crisis Text Line, and sharing this Q&A with CTL’s CEO Dena Trujillo


When was Crisis Text Line founded and how does it fulfill its mission?

 Founded in 2013, Crisis Text Line’s mission lies at the intersection of empathy and innovation. We promote mental well-being for people wherever they are by providing 24/7, high-quality text-based mental health support and crisis intervention. We serve anyone, in any type of crisis, by providing free, 24/7 support via mediums people already use and trust. No matter what time of day, anyone can text and reach a Crisis Counselor who will be there to help de-escalate.

What’s the most rewarding part about working to achieve Crisis Text Line’s mission?

The most rewarding part about working to achieve Crisis Text Line’s mission is the overarching goal to help those who need us the most and might not feel like they can talk to anyone else, and, of course, reducing the stigma around mental health issues. We have an incredible community of volunteer crisis counselors, and it takes over $1,000 just to put one volunteer through the training needed to help individuals in crisis. It costs Crisis Text Line approximately $29 to take a conversation with a texter in need.

How does Crisis Text Line use its donations, and what’s the easiest way for donors to make a contribution?

We use donations to train volunteers, reach more people on our platform – which includes providing bi-lingual services to texters in need – run and expand our existing programs, and employ our amazing staff members. The best and easiest way for donors to make a contribution to Crisis Text Line is through our Classy donation page. Donors can also very easily create their own fundraisers through Classy as well!

How can people help Crisis Text Line other than making a financial contribution?

One of the best ways to get involved with Crisis Text Line, outside of a monetary contribution, would be  to sign up to be one of our volunteer Crisis Counselors. You will take our 30-hour volunteer training that will ensure you are prepared to help texters in need. Our clinical supervisors will also be there to support and help you every step of the way!

What else do you want to share about Crisis Text Line?

We are in a mental health crisis and unfortunately, mental health is very often overlooked. People who need help the most will not reach out either for a lack of resources or because they feel ashamed and don’t feel that they have a solid support system. That is why we are here to help. Crisis Text Line offers a completely free platform operating 24 hours a day.



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