Business in Focus: Dr. Bronner’s Magic Soap
A closer look at companies executing leadership excellence
Open a bottle of Dr. Bronner’s Magic Liquid Soap, and you’ll be taking part of a story that dates back over 150 years. It’s a story that began with a family of soapmakers in the Jewish community of Heilbronn, Germany. The story includes the holocaust, an escape from a Chicago mental institution, an attempted crucifixion on a bridge in 1945, Woodstock, and, well, it’s a complex epic that has passed through five generations of the Bronner family.