Business in Focus: White House Italian Steak House
A closer look at companies executing leadership excellence
.
While most restaurants in America are shuttered, White House Italian Steak House in Anaheim, California, is hammered. Twice a week, cars line up by the hundreds, turning the fine dining experience into the ambiance of a Nascar pit stop. Owner Bruno Serato knows that most guests of this popup, bi-weekly drive through can pay no more than a heartfelt “thank you”. And that’s just fine by him.
Bruno and his team are catering to the growing legions of the desperate. It’s a mission for which he is very well suited. He bought the mansion-turned-restaurant in 1987, and started serving Northern Italian cuisine in the style of his home in Verona, Italy.
