A Pharaoh Walks into a Bar
There once was a Pharaoh who went out to inspect the progress of two pyramids. The first pyramid was a mess! The blocks were uneven, the ramps were unstable, oxen were milling about… The Pharaoh stopped a nearby worker and asked, “What is your job?” The worker replied, “I move stones from this pile to that pile.” At the next pyramid, the Pharaoh saw much greater progress. The blocks fit together perfectly. Teams of oxen were moving evenly up the ramps. This pyramid was really taking shape. When the Pharaoh asked a worker, “What is your job?” the worker replied, “I am building a pyramid!”
Congratulations! You just returned from your annual strategic planning summit. You gathered economic, competitor, and market data. You compared the strengths and weaknesses of your organization with external opportunities and threats. You decided where to tweak your services, how to reach new markets, and ways to generate higher profits. Now what? (more…)