Business in Focus: Meltwater
A closer look at companies executing leadership excellence
The year was 2001, just after the burst of the dotcom bubble. Jorn Lyseggen had a big idea for a new business, a coffee machine, some used furniture, and some borrowed office space in a Norwegian shipyard shack. The big idea? Outside insight. Rather than rely on data contained inside a company’s reporting systems, Lyseggen believed that business strategy would be increasingly shaped by insights from the growing world of online data outside of those systems. That big idea, along with $15,000 in seed money, has helped Meltwater grow to become the global leader in online media intelligence.
