Message From Our Founder

SheriNasim_HeadshotHappy New Year! Celebrate


There once was a Pharaoh who went out to inspect the progress of two pyramids.  The first pyramid was a mess!  The blocks were uneven, the ramps were unstable, oxen were milling about…  The Pharaoh stopped a nearby worker and asked, “What is your job?”  The worker replied, “I move stones from this pile to that pile all day long.”  At the next pyramid, the Pharaoh saw much greater progress.  The blocks fit together perfectly.  Teams of oxen were moving evenly up the ramps.  This pyramid was really taking shape.  When the Pharaoh asked a worker, “What is your job?” the worker replied, “I am building a pyramid!”

The first worker understood what his job was.  The second understood why.  That made all the difference.

Wherever you are along the strategic planning and execution continuum, this month’s edition of CEE News will help you turn your strategy into reality by moving your employees from obliged to engaged.  We’re putting the why back into the process, and sharing trends in how to make performance management more meaningful.

In our Resource Center, you’ll find my latest SUE talk video about the importance of placing significance over success and connecting who you are with what you do. Check out Sticky Solutions to read about companies that are moving away from annual performance reviews and what they’re moving toward.  This month’s Business in Focus is a San Diego-based company with a Why Wall.




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